Amazon Selling Overview
A Primer On How To Start On Amazon
Last updated
A Primer On How To Start On Amazon
Last updated
Selling on Amazon can be highly lucrative. Follow these steps to set up your seller account.
Before setting up a seller account, ensure you have an Amazon buying account or create one at .
Visit and sign in.
Once signed in, follow the on-screen prompts and fill in the necessary details. For Business Type, most users should select Individual unless registering as a business entity.
You’ll be asked to enter: ✅ Personal information ✅ Bank details for payouts
The last two steps involve setting up your store and completing verification. Some applicants may be required to do a video call with an Amazon representative. This process is straightforward and typically quick.
Amazon sellers can choose between two fulfillment methods:
You send inventory to Amazon’s warehouses.
Amazon stores, ships, and handles customer service for you.
Includes Prime shipping (2-day delivery).
Storage fees apply but are reasonable unless inventory sits for over 6 months.
You list products on Amazon but handle storage, shipping, and customer service yourself.
No storage fees with Amazon.
More control over logistics and customer interactions.
💡 Use FBM if: ✔️ You want full control over customer experience. ✔️ Your products are large or heavy (to avoid high FBA fees). ✔️ You have existing logistics in place. ✔️ Your inventory turns over slowly.
💡 Use FBA if: ✔️ Your products are small & lightweight (<10 lbs). ✔️ You don’t want to deal with returns or customer service. ✔️ Your inventory sells quickly. ✔️ You lack logistics to handle fulfillment.
💡 Many sellers use BOTH FBA and FBM for different products to maximize benefits.
You can list a new product or use an existing listing from another seller.
Scan the UPC code of your product using the Amazon Seller App or search manually.
If you are ungated, you can list the item immediately.
If you are gated, you will need to apply for approval (refer to our ungating guides).
Use the Amazon Seller App for quick listing or a tool like Inventory Lab for more advanced features.
After scanning/selecting a product, you will be asked for a Contribution SKU (helps track your inventory). Example Format: ProductName-Size-Cost-Date
FBM (Fulfilled by Merchant): You ship the item directly to the customer.
FBA (Fulfilled by Amazon): Amazon handles storage and shipping.
Set a competitive price.
Choose a Shipping Group Template (free shipping, expedited, etc.).
Click Save & Finish—Congratulations! 🎉 You just listed your first product!
Go to Your Orders Page
Click Buy Shipping
Enter Package Dimensions & Weight
Select Shipping Service
Purchase & Print the Shipping Label
📦 IMPORTANT: Always buy labels through Amazon to get discounted rates and built-in insurance.
🎥 Video Tutorial: [How to Ship with FBM (Go to 5:25)]
OA involves buying discounted products from online retailers and reselling them on Amazon for profit.
✅ Retailers: Amazon, Walmart, Target, Best Buy, etc. ✅ Use Research Tools: Jungle Scout, Helium 10, AMZScout. ✅ Join Groups & Forums: Facebook Groups, Reddit, Wholesale Central. ✅ Find Wholesale Suppliers: Network with local stores, gas stations, or distributors. ✅ Monitor Price Changes: Use CamelCamelCamel to track Amazon price history. ✅ Optimize Shipping Costs: Build accounts with UPS, USPS, FedEx for better rates.
📌 Facility Transfers: As of 2023, FBA inventory may take up to 2 weeks to move between warehouses. Plan accordingly.
1️⃣ Search for a product on Amazon. 2️⃣ Click the product listing to view details. 3️⃣ Scroll to Other Sellers on Amazon to see different prices. 4️⃣ Use Google to search for cheaper suppliers. 5️⃣ Verify minimum order requirements and shipping costs. 6️⃣ Purchase and list the product on Amazon for resale.
⚠️ Ensure your products are genuine and comply with Amazon’s policies.
🔹 Keepa: Tracks price history (~$19/month). 🔹 SellerAmp: Similar to Keepa, helps analyze product profitability. 🔹 Repricers: Adjusts pricing to win the Buy Box (e.g., BQool, Helium10, GoAura). 🔹 Feedback Whiz: Automates customer reviews & sales tracking.
Example Response:
"Tracking #: [Insert Tracking] Order was delivered on [Insert Date]. Label purchased through Amazon's shipping program. I have followed all seller policies and should not be penalized."
Example Buyer Message:
Hi [Buyer Name],
Thanks for reaching out! Your order was delivered on [Insert Date] per tracking #[Tracking Number]. Please check with household members & neighbors. Sometimes carriers mark items as delivered before actual delivery.
If still missing, you can request an A-to-Z Guarantee refund: 1️⃣ Go to Your Orders 2️⃣ Select Problem with Order 3️⃣ Choose Package Didn’t Arrive 4️⃣ Click Request Refund
Let me know if you need further assistance! Best, [Your Name]
📌 Additional Resources:
Guide on A-Z Claims
FBA Prep & Labeling Tutorials
Amazon Seller Support
1️⃣ Click Help 2️⃣ If you see your issue, click it. If not, select Need More Help → Get Support 3️⃣ Click Selling on Amazon 4️⃣ Describe your issue concisely.
📞 To request a call:
Select Call Me Now and provide your phone number.