Getting Ungated

How To Get Approval To Sell New Brands & Categories On Amazon

Amazon gates (restricts) certain brands and categories to protect product quality and ensure compliance with brand policies. If you want to sell restricted products, you need to go through an ungating process.

In this guide, I’ll walk you through everything you need to know about getting ungated in brands, categories, and products in 2025.

---

What is Amazon Ungating?

🔹 Amazon restricts certain brands, categories, and products to prevent counterfeits and maintain quality control. 🔹 Sellers must apply for approval to sell restricted products. 🔹 Getting ungated allows you to sell these items legally and without issues.

---

How to Check if You’re Gated

1️⃣ Go to Your Seller Central Dashboard 2️⃣ Click Catalog → Add a Product 3️⃣ Search for the product you want to sell 4️⃣ If you see “Apply to Sell”, the product is gated

✔️ If you can list the product immediately, you’re already ungated. ✔️ If you need approval, follow the ungating process below.

---

How to Get Ungated on Amazon (Step-by-Step Process)

1️⃣ Choose a Reputable Wholesale Supplier

✅ Amazon requires invoices from legitimate suppliers (not retail stores like Walmart or Target). ✅ Your supplier must be recognized, authorized, and provide valid invoices. ✅ Examples of trusted wholesale suppliers:

• EE Distribution

• HobbyDB

• AENT Distribution

• Dollar Days

• Frontier Co-op

• Wholesale Central

2️⃣ Order a Minimum Quantity

✔️ Buy 10+ units of the restricted brand/category from a wholesale supplier. ✔️ Make sure your name and address match your Amazon seller account details. ✔️ Invoices must be dated within 180 days (Amazon requires recent invoices).

3️⃣ Submit an Ungating Application

1️⃣ Go to Amazon Seller Central → Inventory → Add a Product 2️⃣ Search for the restricted item 3️⃣ Click “Apply to Sell” 4️⃣ Upload your wholesale invoice 5️⃣ If requested, submit additional business documents or certifications

4️⃣ Wait for Amazon’s Approval

⏳ Approval can take anywhere from a few hours to a few days. 🚀 Some categories require extra verification, such as certificates of authenticity or product testing results.

---

Fast-Track Tips to Get Approved

💡 Use Amazon-Approved Wholesalers: Some sellers get rejected for using unauthorized suppliers—only use verified distributors.

💡 Make Sure Your Invoice is Clear: Ensure it has your business name, address, supplier details, item names, and quantities.

💡 Avoid Handwritten Invoices: Amazon prefers digital or typed invoices from wholesalers.

💡 Submit Multiple Ungating Requests: If you get denied, keep applying with a different supplier invoice.

---

Most Commonly Gated Categories & Brands

Gated Categories on Amazon:

✔️ Topicals (Skincare, Lotions, Creams) ✔️ Grocery & Gourmet Food ✔️ Health & Personal Care ✔️ Beauty & Cosmetics ✔️ Automotive Parts ✔️ Industrial & Scientific

Gated Brands on Amazon (Require Approval):

🔹 Nike 🔹 Adidas 🔹 Under Armour 🔹 Lego 🔹 Sony 🔹 Apple 🔹 Hasbro

💡 Many big brands require a combination of invoices and additional brand authorization.

---

Should You Pay for Ungating Services?

Some companies offer paid ungating services that submit invoices on your behalf. While they can work, they are not guaranteed and can be expensive.

💰 Recommended approach: Do it yourself using legitimate wholesalers—Amazon prefers sellers who apply directly.

---

Final Thoughts: How to Dominate Amazon Ungating in 2025

🚀 Want to unlock restricted brands & categories? Follow these steps: ✔️ Use a wholesale supplier (NOT retail receipts) ✔️ Order at least 10 units and get a clear invoice ✔️ Submit a strong application with valid documents ✔️ Stay persistent—if you get denied, try again with a different supplier

💰 Master this process, and you’ll open up massive profit opportunities on Amazon. 🚀